Jill Ambuehl with Hawley Youth Prevention Partners knew that unsustainable attempts at prevention in her community had occurred in the past. Jill talks about the importance of the coalition knowing who they are, and building a good foundation with clear goals and strategies. As coalition coordinator, she shares what they did to plan a strategy called Sticker Shock to address adults over the age of 21 providing alcohol to minors. Their work is based on data and science and driven by passion.