Positive Community Norms 101

october 2020

08oct9:00 am11:00 amPositive Community Norms 1019:00 am - 11:00 am Online


Event Details


Do you want to improve community health and safety?  Reduce teenage drinking? Then join us and learn about the Positive Community Norms (PCN) framework.  We are hosting two introductory web-based workshops for people who are interested in learning about this exciting positive prevention approach.  We will explore the background, theory and practical applications of changing attitudes, perceptions and behaviors in communities using the PCN framework.

POSITIVE COMMUNITY NORMS  – The Positive Community Norms (PCN) framework is a transformational approach for improving public health and safety and has been successfully applied in Minnesota communities for the past 14 years through programs supported by the Minnesota Department of Human Services Behavioral Health Division.  PCN is founded on the Science of the Positive Framework which focuses on applying Seven Core Principles of the Science of the Positive to grow positive norms through leadership development, communications strategies, integration of prevention resources, and structured reflection. PCN cultivates cultural transformation by working on multiple community levels and factors at once. This framework has shown itself to be extremely effective in creating meaningful social change around health and safety issues including traffic safety, underage drinking, binge drinking, child maltreatment, and many others.

Two free introductory workshops are being provided through the leadership and support of Minnesota’s Regional Prevention Coordinators. No background knowledge or experiences is needed.  These workshops are designed so that we can begin at the core foundations, go slowly and allow time for interaction and questions.

Workshops are being offered free of cost by the MN Regional Prevention Coordinators with DHS Funding. Registration is required.



Thursday, October 8th 9:00 – 11:00 CST

This introductory workshop will introduce concepts such as:

  • The Science of the Positive Framework
  • Cycle of Transformation (Spirit, Science, Action & Return)
  • Seven Core Principles of the Science of the Positive
  • Focusing on “The Green Arrow” – What we want to Grow
  • Four- Step Logic Model of PCN
  • Core Assumptions and Moving Beyond Fear-based Approaches
  • Introducing Norms, Perceptions & Misperceptions
  • Minding the Data Gaps
  • Next Steps and Working with your Regional Prevention Coordinators


Register Here



JEFFREY W. LINKENBACH – Dr. Jeff Linkenbach is the Director & Research Scientist at The Montana Institute. Dr. Linkenbach holds a doctorate of education with a focus on community education, and a master’s degree in counseling and has over 30 years of experience in the field of public health leadership. He has developed national award-winning research-based programs to change norms. Jeff is also a co-investigator of the HOPE study (Healthy Outcomes from Positive Experiences) and is on staff at the HOPE Center at Tufts School of Medicine. Jeff is a past affiliate faculty member with the University of Montana – Mansfield Center, and a former fellow with UM-Mansfield Academy for Global Leadership.  Dr. Linkenbach founded the Center for Health & Safety Culture at the Western Transportation Institute, the National Conference on The Social Norms Approach to Prevention, and the Montana Summer Institutes on Positive Community Norms. Jeff developed the Science of the Positive and Positive Community Norms frameworks, which have been utilized in Minnesota communities for the past 14 years, and have also been applied by tribal, federal, state and local organizations to achieve positive change and transformation around issues such as child maltreatment, substance abuse, suicide and traffic safety. Jeff was a member of the Center for Disease Control & Prevention’s (the CDC’s) Knowledge-to-Action (K2A) think tank on Essentials for Childhood and was commissioned by the CDC to write a supplemental paper on Promoting Positive Community Norms.  Dr. Linkenbach has served as a consultant & trainer for several prestigious organizations such as the U.S. White House (Office of National Drug Control Policy); the Substance Abuse & Mental Health Services Administration; The Canadian Agriculture Safety Association; The U.S. Centers for Disease Control & Prevention; Harvard University; The American Medical Association; The National Football League and many others.



(Thursday) 9:00 am - 11:00 am